CarLink II: Research Approach and Early Findings


Authors: Susan Shaheen, Ph.D, John Wright

Date Published: December 1, 2001

Abstract: In this report, the authors describe the key differences between the CarLink I and CarLink II models; describe in detail how feedback from focus groups guided and refined various aspects of the CarLink II project – both for marketing and logistics; and, in the appendix, the authors present the protocol and summary of each focus group.

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August 26, 2015