Ride-sharing forces automakers to rethink how they sell cars (via the LA Times)

, , ,
Ride-sharing forces automakers to rethink how they sell cars (via the LA Times)

By Jerry Hirsch

For at least 22 hours a day most cars sit parked, sucking up their owners’ money while waiting to be driven. For most people, it’s one of their most underutilized — but most expensive — assets.

Now, some companies are devising ways to help people profit from their vehicles. Start-ups like RelayRides and Getaround help people rent out their cars during down time. Uber, Lyft and Sidecar connect car owners with people willing to pay for a ride. The rapid growth of these start-ups is transforming transportation — making it easier than ever before to get around without owning a car — and forcing automakers to devise new strategies to lure prospective buyers.

Last week, Ford launched a car-sharing program that offers buyers a new way to offset the pains of ownership by tapping into what is essentially an Airbnb on wheels.

And in Germany, General Motors launched a CarUnity app that lets owners of any brand rent their vehicles to Facebook friends or people in the app’s network.

To read the full article, click here.

Skills

Posted on

June 29, 2015

Submit a Comment

Your email address will not be published. Required fields are marked *