December 8, 2017
By: NATALIE BETTENDORF
Sheryl Connelly has a crazy job. She’s in charge of looking into the future for Ford Motor Co. The automaker is trying to predict how people my age — from Generation Z — will use cars.
“I have two Gen Zers at home,” Connelly says. “So my 16-year-old daughter is thrilled, actually. Her car is ready to go. As soon as she has her license, it’s in the driveway. And so she sits in her car and she listens to the radio and she loves her car.”
That’s definitely not me.
I’m 18 and I don’t want a car. I am from the San Francisco Bay Area. I take buses and trains. I bike, and when I need a car, I use Lyft.
Connelly says Gen Z is a game changer.
“They don’t really care about ownership,” she says. “They don’t necessarily see that their vehicle is going to be a status symbol. In fact, they’re really savvy customers and can be quite frugal.”
Read the rest of the article at: https://www.npr.org/2017/12/08/568362029/generation-z-may-not-want-to-own-cars-can-automakers-woo-them-in-other-ways