BY AMANDA M. EAKEN AND SUSAN A. SHAHEEN
The sharing economy – the idea that we can access goods and services more affordably and with less effort by sharing the costs and responsibility with others – is taking hold, especially in transportation.
PricewaterhouseCoopers predicts the global sharing economy could grow to as much as $335 billion in the next 10 years. California is poised to reap many early benefits of the sharing economy because three of the biggest brand names – Airbnb, Uber and Lyft – are based in the Bay Area.
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