An Evaluation of Via Rideshare Service in West Sacramento: An Exploratory Analysis Through Surveys and Expert Interviews

by | Jan 8, 2024 |

Authors: Elliot Martin, PhD, Aqshems Nichols, Susan Shaheen, PhD Date: November 1, 2019 Abstract: The UC Berkeley Transportation Sustainability Research Center (TSRC) conducted an evaluation for the City of West Sacramento of the pilot Via Rideshare System, which began providing rides to customers in May of 2018 and is currently in operation. This analysis presents the findings from surveys and expert interviews. Surveys were deployed to both users and non-users of the pilot service in order to assess the behavioral impacts of the system on users and to evaluate non-user response to the system and why they had not yet opted to not use the service. The user survey, which collected 224 respondents, provided a number of key takeaways. First, the pilot served as a mode substitution with several personal vehicle modes, the most prominent of which was Uber/Lyft (45% mode substitution). Second, of the 39 respondents, 23% responded that they drove alone at least once fewer every week or greater in response to using Via. Third, of 35 respondents, 49% reported that the pilot service significantly improved their child’s mobility and accessibility. Via was reported to improve quality of life by 57% of respondents. These results, amongst others discussed in the report, show that users reported that the service was impacting their behavior and quality of life. The non-user survey, which collected 145 respondents, also provided several important takeaways. First, 44% of 125 respondents reported that they had planned to use the service but had not gotten around to it yet. Second, 55% of 105 respondents thought that the service would be cheaper. Third, 51% of 106 respondents...

Going My Way? Understanding Curb Management and Incentive Policies to Increase Pooling Service Use and Public Transit Linkages in the San Francisco Bay Area

by | Oct 3, 2023 |

Authors: Wesley Darling, Jacquelyn Broader, Adam Cohen, Susan Shaheen Date: September 20, 2023 Abstract: Despite lower user costs, only 20% to 40% of transportation network company (TNC) us-ers select a pooled, or shared, ride option. Why are existing TNC users not selecting the pooled option or using TNCs to connect to public transit, and what role do built environment features and incentives play in their decision? This study explores the factors that influence TNC user decisions through a multi-method approach comprising photovoice small group discussions and a workshop. Between March 2021 and May 2021, 15 San Francisco Bay Area TNC users shared photographs they took of TNC pick-up locations through two-to-three-person guided small group discussions. The photos revealed that users prefer waiting in retail or in well-lit, good-visibility locations. Partici-pants’ primary concern was personal safety, particularly female users who may take additional pre-cautions when walking to pick-up locations and waiting for and taking rides. In July 2021, 12 pho-tovoice participants and 5 stakeholders provided feedback on key findings from the photography discussions. The pooling improvement strategies identified include the following: designated TNC stops with lighting and marked pick-up areas; enhanced in-app safety features; TNC partnerships with employers and retailers to incentivize riders; and mode transfer discounts for connecting TNCs to public transit. The findings suggest that safety related to the built environment plays an outsized role in a TNC user’s decision to pool or connect to public transit, and the out-of-vehicle portion of the TNC trip should be equally considered when developing policies to increase pooling. View...

Understanding Curb Management and Targeted Incentive Policies to Increase Transportation Network Company Pooling and Public Transit Linkages

by | Nov 22, 2021 |

Authors: Susan Shaheen, PhD, Wesley Darling, Jacquelyn Broader, and Adam Cohen Date: August 1, 2021 Abstract: Transportation network company (TNCs) rides that are shared amongst users (i.e., pooled) can offer a variety of benefits including increased mobility and reduced transportation emissions. However, very few TNC users select pooled trips and not all pooled rides are matched with other riders. This report supports increased poolingby exploring different pooling strategies and incentives. TNC userswere actively engagedto offer insightsthrough the photovoice methodology (a participatory research method that allows community members to use photography to communicate their personal experiences and perceptions). The researchers gathered further information through interviews with four photovoice experts and 10 pooling stakeholders, four photovoice groups and one individual interview with a total of15 TNC users, and a workshop with five expert stakeholders and 12 photovoice group participants. The different researchmethods resulted in the development of four key takeaways and five policy recommendations. View...

Impacts of Transportation Network Companies on Vehicle Miles Traveled, Greenhouse Gas Emissions, and Travel Behavior Analysis from the Washington D.C., Los Angeles, and San Francisco Markets

by | Nov 18, 2021 |

Authors: Elliot Martin, PhD, Susan Shaheen, PhD, and Adam Stocker Date: November 1, 2021 Abstract: Transportation Network Companies (TNCs) like Lyft, Uber, and their global counterparts have expanded around the world over the past decade and have changed the way that people travel around cities and regions. The individual mobility benefits provided by TNCs have been clear. Passengers can summon a vehicle quickly via smartphone from almost anywhere to take them almost anywhere, with advance communication on estimated wait time, travel time, and cost. TNCs may also provide users with added mobility benefits, especially for those living in areas where public transit service is infrequent or non-existent. However, the growing popularity of TNCs has forced important questions about their impacts on the overall transportation network. While past research has focused on many different aspects of TNC impacts, including their effects on travel behavior, modal shift, congestion, and other topics, there are still many important questions. This report advances the understanding of TNC effects on vehicle miles traveled (VMT), greenhouse gas (GHG) emissions, and personal vehicle ownership. The research also explores key questions regarding the impact of pooled TNC services, Lyft Shared rides and uberPOOL, and further investigates how TNCs alter the use of other transportation modes, including public transit.   View...

Mobility on Demand (MOD) Sandbox Demonstrations Independent Evaluation (IE) – Regional Transportation Authority (RTA) of Pima County Adaptive Mobility with Reliability and Efficiency (AMORE) Project Evaluation Plan

by | Sep 22, 2021 |

Mobility on Demand (MOD) Sandbox Demonstrations Independent Evaluation (IE) – Regional Transportation Authority (RTA) of Pima County Adaptive Mobility with Reliability and Efficiency (AMORE) Project Evaluation Plan Date: August 2018 Author(s): Cordahi, Gustave; Shaheen, Susan; Martin, Elliot Abstract: The Mobility on Demand (MOD) Sandbox Demonstration Program provides a venue through which integrated MOD concepts and solutions – supported through local partnerships – are demonstrated in real-world settings. For each of the 11 MOD Sandbox Demonstration projects, the MOD Sandbox Independent Evaluation includes an analysis of project impacts from performance measures provided by the project partners, as well as an assessment of the business models used. This report constitutes the Evaluation Plan for the Regional Transportation Authority (RTA) of Pima County Adaptive Mobility with Reliability and Efficiency (AMORE) Sandbox project. It includes the following chapters: project overview; evaluation approach and process; evaluation schedule and management; and data collection & analysis plan. View...