Shared-Use Mobility Summit Agenda – October 2013


8:30 -9:00

Summit Attendee Sign-in and Continental Breakfast (Coffee, Pastries, Juice)

Grand Ballroom Foyer

9:00 – 9:15

Opening Remarks

Grand Ballroom

Welcome to the Shared-Use Mobility Summit

Speakers: Laura Melendy, Assistant Director, Institute of Transportation Studies, University of California, Berkeley

Supervisor Scott Wiener, San Francisco Board of Supervisors, District 8

9:15 – 10:00

Setting the Stage: Big Trends, Definitions, and Policies

Grand Ballroom

This session sets the stage for the summit with an overview of key trends, definitions and developments, and background on the current and emerging policy arena in shared-use mobility.

Speakers: Sharon Feigon, CEO, Alternative Transportation for Chicagoland, Inc.

Timothy Papandreou, Deputy Director, San Francisco Municipal Transportation Agency (SFMTA)

Susan Shaheen, Adjunct Professor and Co-Director, Transportation Sustainability Research Center, UC Berkeley

10:00 – 11:15

Shared-Use Mobility Success Stories

Grand Ballroom

In this session, speakers from key cities in the U.S. and across the globe discuss insights from their experiences in fostering and implementing shared-use mobility services.

Moderator: Susan Zielinski, Managing Director, SMART, University of Michigan

Speakers: Iván De la Lanza, Director of Bicycle Mobility Strategy, Mexico City

Dan Emerine, Transportation Planner, D.C. Office of Planning

Ed Reiskin, Director of Transportation, San Francisco Municipal Transportation Agency (SFMTA)

Gilles Vesco, Vice Mayor, City of Lyon

11:15 – 11:30

Break – Foyer

11:30 – 12:45

The Sharing Economy: Scaling the Shared-Use Mobility Marketplace

Grand Ballroom

This session will address one of the key questions facing the shared-use mobility sector today—scale. Speakers from the public, private, and non-profit sectors will share their perspectives on market potential, obstacles, and opportunities.

Moderator: Lisa Gansky, Entrepreneur and Author, The Mesh

Speakers: Alain Ayotte, Bikesharing Specialist

Natalie Foster, Co-Founder, Peers

Rick Hutchinson, CEO, City CarShare

Gabe Klein, Commissioner, Chicago Department of Transportation

12:45 – 1:30

Lunch Talk

Grand Ballroom

Introductory Remarks: Tony Simopoulos, Founder and President, Metavera Solutions Inc.

Speaker: Lisa Gansky, Entrepreneur and Author, The Mesh

Lisa Gansky, Bay Area native and thought leader of the sharing economy, will share her views on the road ahead for shared-use mobility.

1:30 – 3:30pm

Concurrent Bikesharing Mobile Workshop (Hosted and Organized by

Meet at pedestrian bridge

Kansas Waugh, Bay Area Bike Share Project Director, and Heath Maddox, Senior Planner at SFMTA, will lead this this mobile workshop that examines the Bay Area’s newest public transportation system, Bay Area Bike Share, and San Francisco’s growing bike infrastructure.

1:30 – 3:00

Governance 2.0 (“Micro” Level): Shared-Use Policy Approaches for City and County Governance

Grand Ballroom

This session begins the summit’s first panel discussion on the role of policy in shared-use mobility, highlighting city and county governance approaches. The panel is comprised of experts and thought leaders from industry, government, public transportation, and academia.

Moderator: Ray Traynor, Program Manager, Executive Team, San Diego Association of Governments (SANDAG)

Speakers: Kevin Desmond, General Manager, King County Metro Transit

Guy Fraker, Co-Founder, get2know

Arun Sundararajan, Professor of Information, Operations, and Management Sciences, NYU Stern School of Business

Marzia Zafar, Director of the Policy and Planning Division, California Public Utilities Commission

3:00 – 3:30

Afternoon Break / Networking Opportunity / Foyer Table Tops Exhibit

3:30 – 5:00

The Impacts of Shared-Use Mobility Services

Grand Ballroom

Impacts and understanding from an array of shared-use mobility services is the focus of this session. Insights on social and behavioral response to bikesharing, carsharing, and ridesharing services from leading researchers in the field will be shared, ranging from citywide to global-level analyses. Speakers include academics, practitioners, and government representatives.

Moderator: Nancy Chinlund, Program Manager, Division of Research and Innovation, California Department of Transportation

Speakers: Jennifer Dill, Professor, Portland State University

Elliot Martin, Assistant Research Engineer, TSRC, Institute of Transportation Studies, UC Berkeley

Nick Ramfos, Director, Commuter Connections

Bodo Schwieger, Founder, Team Red, Germany

Susan Shaheen, Adjunct Professor and Co-Director, TSRC, Institute of Transportation Studies, UC Berkeley


Concluding Remarks

5:00 – 7:00

Dinner Break

On Your Own

7:00 – 8:30

Spotlight Evening: The Future of Mobility and Transportation Policy and Planning

Grand Ballroom

This Spotlight Evening panel is brought to us by generous support from the Rockeller Foundation and Transportation for America (T4America). The panel discussion–moderated by T4America–focuses on macro-governance issues and on the future of mobility and transportation policy and planning. Speakers include representatives from a major U.S. city, Congress, and the federal government. Please join us for coffee, tea, light refreshments and an engaging discussion after dinner.

Moderator: David Goldberg, Communications Director, Transportation for America

Speakers: Tyler Frisbee, Legislative Assistant, Office of Congressman Blumenauer

Gabe Klein, Commissioner, Chicago Department of Transportation

Jason Pavluchuk, President, Pavluchuk & Assocaties



8:00 – 9:00

Grand Ballroom Foyer

Continental Breakfast (Coffee, Pastries, Juice)

8:30 – 8:35

Welcome Back

8:35 – 10:05

Fostering Multi-Modal Integration and Public Transit Connections

Grand Ballroom

This session highlights the role of public transit connections and multi-modal integration in fostering shared-use mobility. Leaders from industry, public transit, and the non-profit sector will discuss opportunities and challenges in making this reality.

Moderator: Sharon Feigon, CEO, Alternative Transportation for Chicagoland, Inc.

Speakers: Andrew Bata, Chief, Strategic Improvements and Best Practices, New York City Metropolitan Transit Authority

Art Guzzetti, Vice President – Policy, American Public Transportation Association

Mark Norman, President, Zipcar

Larry Yermack, Strategic Advisor, Cubic Corporation

10:05 – 10:15

Reconvene In Breakouts

10:15 – 11:45 Parallel Sessions

Shared-Use Mobility Panels: Industry Updates

This segment includes three panel sessions focused on shared-use mobility sector updates and policy issues.

Carsharing and Personal Vehicle Sharing

Meeting Room: Grand Ballroom

This session features industry updates from key leaders in the major categories of carsharing and personal vehicle sharing: classic roundtrip carsharing, one-way carsharing, and peer-to-peer carsharing.

Moderator: Gabriel Metcalf, Executive Director, SPUR

Speakers: Alex Benn, Chief Operating Officer, RelayRides

Ryan Johnson, Assistant Vice President, Enterprise CarShare

William Knapp, Chief Operating Officer, car2go

Kevin McLaughlin, President & Founder, AutoShare

Bikesharing Operational & Policy Challenges

Meeting Room: Jackson

From social equity to bike rebalancing to launching a new system, solutions for policy and operational challenges range widely between bikesharing programs. This session includes a brief overview of the bikesharing industry in North America followed by a discussion of policy and operational challenges and solutions with central figures from the industry.

Moderator: Matt Christensen, Managing Editor,

Speakers: Alison Cohen, Director of Bike Sharing Services, Toole Design Group

Bill Dossett, Executive Director, NiceRide MN

Claire Hurley, Field Operations Manager, B-cycle

Kansas Waugh, Project Director, Bay Area Bike Share

Ridesharing / Transportation Network Companies (TNCs)

Meeting Room: Mason I/II

This session features industry updates from key leaders in the major categories of ridesharing and transportation network companies including: real-time ridesharing, TNCs, shuttle services, and long-distance carpooling.

Moderator: Larry Filler, President, LF Consulting & Ridesharing Institute

Speakers: Odile Beniflah, Senior Product Manager,

Richard Bryce, Executive Vice President, Carma

David King, Assistant Professor of Architecture, Planning, and Preservation, Columbia University

John Zimmer, Chief Operating Officer and Co-Founder, Lyft

Anna Walters, Transportation Specialist, Google

11:45 – 12:30

Lunch Talk

Grand Ballroom

Introductory Remarks: Colin Hughes, Director of National Policy & Project Evaluation, Institute for Transportation and Development Policy

Speaker: Mia Birk, President, Alta Planning + Design

Portland native, author, and cycling/bikesharing “guru,” Mia Birk, will share her thoughts on bikesharing and the role that this innovative mode plays in cities and future mobility.

12:30 – 1:45 Parallel Sessions

Shared-Use Mobility Sector Breakouts

The purpose of the sector breakout sessions is to encourage discussions among like operators and stakeholders, particularly around regulatory barriers, opportunities, and bikesharing technology.

Carsharing and Personal Vehicle Sharing: Encouraging Policy and Multi-Modal Collaboration

Meeting Room: Grand Ballroom

This breakout session features leaders from the major sectors of carsharing and personal vehicle sharing including: classic roundtrip carsharing, one-way carsharing, and peer-to-peer carsharing. Each speaker will share his/her views on the role of public policy and multi-modal collaboration in promoting vehicle sharing.

Moderator: Alan Woodland, Executive Director, The CarSharing Association

Speakers: Jennifer Dotson, Executive Director, Ithaca CarShare

Mark Norman, President, Zipcar

Rich Steinberg, CEO, DriveNow USA

Karen Worminghouse, Director, eGo CarShare

Sam Zaid, Founder & CEO, Getaround

Bikesharing Equipment and Technology: The Next Steps

Meeting Room: Jackson

Finding the right tool for the job is integral to bikesharing program success. This panel examines the latest in bikesharing technology and what might be next in terms of fare integration, reciprocity among programs, and other issues and opportunities.

Moderator: Mitch Vars, I.T. Director, NiceRide Minnesota

Speakers: Gian-Carlo Crivello, Business Development Director, Public Bike System Company

Lee Jones, Director of Sales, B-cycle

Dedrick Roper, Electric Bikeshare Project Manager, City CarShare

Ryan Rzepecki, CEO, Social Bicycles

Ridesharing / Transportation Network Companies: Encouraging Policy and Multi-Modal Collaboration

Meeting Room: Mason I/II

This session highlights the role of policy and multi-modal collaboration in ridesharing and for transportation network companies. Leaders in this sector will outline key issues. Sectors representatives include vanpools, long-distance ridesharing, private shuttles, and a transportation network company.

Moderator: Eric Schreffler, Founder and CEO, ESTC

Speakers: Nathalie Criou, CEO, RidePal

Ryan Johnson, Assistant Vice President, Zimride

Jon Martz, Vice President, V-Ride

Carli Paine, Transportation Demand Management (TDM) Project Manager, San Francisco Municipal Transportation Agency

Sunil Paul, Founder and CEO, Sidecar

1:45 – 1:55

Reconvene in Grand Ballroom

1:55 – 2:25 Plenary Session

Industry Breakout: Report Back

Grand Ballroom

During this plenary session, thought leaders in carsharing, bikesharing, and ridesharing/transportation network companies report back on highlights from the breakout discussions.

Moderator: Dave Brook, Carsharing Consultant

Speakers: Michael Jones, CEO, Alta Planning + Design

Melissa McMahon, Transportation Demand Management (TDM) Field Coordinator, Arlington County Commuter Services

Jason Pavluchuk, President, Pavluchuk & Associates

2:25 – 2:35

Reconvene in Breakout Rooms

2:35 – 3:35 Parallel Sessions

Afternoon Pick-Your-Segment

Insuring Shared-Use Mobility Services

Meeting Room: Grand Ballroom

This session examines past and present challenges to insuring shared-use mobility systems. It discusses the types of insurance recommended for shared-use services, shared-use actuarial data, and common methods for determining premiums. The discussion also includes recommended strategies for overcoming insurance obstacles.

Moderator: Guy Fraker, Co-Founder, get2kno

Speakers: Carol Csanda, Director of Strategic Resources, State Farm Insurance

Kevin McLaughlin, President, AutoShare

Scott Nelson, CEO, Mile Auto Insurance

Chris Shultz, Deputy Commissioner, California Department of Insurance

Jeffrey Ulmer, Sr. Vice President, RT Specialty

Education, Outreach, and Public Engagement

Meeting Room: Mason I/II

This panel discusses mechanisms for improving education and outreach with stakeholders, governments, and the public. This session also features recommended communication and marketing strategies for shared-use mobility programs including social media strategies.

Moderator: John Williams, President – Founder, Scoville PR

Speakers: Wendy Duren, Program Director, Arlington Transportation Partners

Rick Hutchinson, CEO, City CarShare

Barbara Laurenson, Program Coordinator, Metropolitan Transportation Commission (MTC) for San Francisco Bay Area

Creighton Randall, Executive Director, Buffalo CarShare

Caroline Samponaro, Senior Director of Campaigns and Organizing, Transportation Alternatives

Bikesharing:  Funding 2.0

Meeting Room: Jackson

Funding mechanisms for bikesharing are evolving and becoming more numerous; however, funding acquisition is still a formidable task. This panel examines the different ways bikesharing programs are identifying funding for capital investment in equipment, operations, and expansion.

Moderator and speaker: Tyler Frisbee, Legislative Assistant, Office of Congressman Blumenauer

Speakers: Matt Sandstrom, Mobility Division Manager and Detroit Area Clean Cities Coordinator, Clean Energy Coalition

Karen Schkolnick, Air Quality Program Manager, Bay Area Air Quality Management District

Josh Squire, CEO, CycleHop

Ridesharing Institute Breakout Discussion

Meeting Room: Sansome

This session will be a facilitated discussion to examine the opportunities and obstacles to doubling ridesharing within the decade.

Moderator: Larry Filler, President, LF Consulting & Ridesharing Institute

3:35 – 3:45

Reconvene in Grand Ballroom

3:45 – 5:00 Plenary Session

The Future of Shared-Use Mobility

Grand Ballroom

This final plenary session includes highlights from the summit and considers the future of shared-use mobility, multi-modal integration, and potential impacts on transportation planning and policy, as well as brief closing summit remarks.

Moderator: Dan Sturges, Transport Designer & Visionary

Speakers: Ann Flemer, Deputy Executive Director, Metropolitan Transportation Commission (MTC) for San Francisco Bay Area

Craig Scott, Product Planning Manager, Toyota

Peter Torrellas, Chief Technology Officer, Siemens

Geoff Wardle, Director of Advanced Mobility Research, Art Center College of Design